Coca-Cola Extends Partnership With ICC Till 2031

December 26, 2023 | Author: News Desk

Beverages major Coca-Cola on Tuesday announced extending its partnership with the ICC for another eight years, becoming a brand having the longest association with the cricket body.

The Coca-Cola Company and International Cricket Council (ICC) have signed an agreement at the latter’s headquarters extending the partnership till end of 2031, said a joint statement.

“This eight-year partnership as a Global Partner of the ICC confirmed the collaboration as one of the longest-ever associations formed by the ICC with a single brand, spanning a total timeline of 13 years (2019-2031),” said a joint statement.